Markus Frieske is a video creator who began working at Electronic Arts 6 years ago alongside the boom of social media, with the goal of ushering in EA’s digital transformation. He played a key role in the ideation, creation and development of EA’s social media channel and content strategies, as well as in Game Changers (EA’s gaming influencer program). With the recent success of EA’s user generated content programs, Markus is now Head of Social Influencer Content across all HD games published by Electronic Arts. With a profound focus on creative storytelling, he has a deep strategic and practical passion for creating, as he continues to do so to this day in his free time. Markus refers to himself as an experienced creator who just so happens to work for a Fortune 500 company, charged with developing relationships and innovative content with the top creators on the internet.