Kari Caesar is the Senior Brand Manager of Bulldog Skincare for Men at Edgewell Personal Care (EPC). Over the last year, Kari’s leadership on Bulldog has led to a doubling of this business as well as several additional key wins, including launching the first ever Original Bamboo Razor within the US Men’s Razors & Blade category. Before joining the Bulldog team, Caesar had various US and Global marketing roles at EPC, including Edge Shave Prep, the #1 shave gel in the US, and leading global strategy & new products Hawaiian Tropic Suncare. Prior to joining EPC in 2012, Caesar worked in the food industry at Mondelez International supporting various brands including Ritz, Oreo Cakesters, and Snackwells. Caesar started her marketing career at Texas Instruments in the automotive industry. Caesar received her MBA in Marketing from the Wisconsin School of Business. This is her first attendance at VidCon. She currently lives in Connecticut with her husband and their son.
Here's where you'll find Kari Caesar (Sr Brand Manager - Edgewell Personal Care | BullDog)
July 12, 2019
The Partnership Playbook: How to Partner with Creators Authentically
With millions of subscribers, the top YouTube creators build their brand and engage in creative brand partnerships and product features. One of YouTube's largest creators will share how their brand became so big, and how they’ve managed to do product partnerships without losing any credibility along the way. They will also be joined by one of their brand partners who will talk about their experience working with the creator and how it has impacted their brand.| Strategy Stage | false MM/DD/YYYY