At American Eagle, Cyndi Pierre is the US Social Media Director overseeing a community of 11.6 million people. Her role focuses on the creation of annual and seasonal digital communication plans and execution strategies for organic social media. Cyndi leads the brand’s (non-affiliate) influencer relationships for experiential events, as well as social-only initiatives such as creator sourcing, campaign planning and onsite support managed through internal and agency partnerships. Prior to joining American Eagle, Cyndi honed her 12 years of experience helping notable fashion and lifestyle brands drive innovation with digital media and community engagement, including kate spade new york, Harry Winston and Givenchy Beauty. She has also been a part of the Think Advisory Google Council and the invite-only YouTube Insider Class of 2017. Cyndi lives and works in New York City.
Here's where you'll find Cyndi Pierre (Director of Social Media & Influencer Marketing - American Eagle)
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July 11, 2019
11:30 AM - 12:15 PM 45 minutes
Creator Star Power: How to Break Through to a New Audience
Add to Calendar 07/11/2019 11:30 07/11/2019 12:15 America/Los_Angeles Creator Star Power: How to Break Through to a New Audience Brands can work with creators to leverage their star power and activate content beyond just a sponsored video. Many YouTube creators have a genuine fan base that has taken years to build and cultivate, which provides a unique opportunity for brands to reach a new audience. How can brands leverage trends from YouTube and creator insights to drive their campaigns? In this panel, brands will talk about their experience leaning into trends on YouTube and creating genuine partnerships with creators to produce successful sponsored videos and YouTube ads. | Strategy Stage | false MM/DD/YYYY