Multi-platform star, beauty mogul and entrepreneur James Charles spearheaded his career at the age of 16 when he used his artistry and creative content to capture the attention of the world leading to a viral internet takeover. In 2016, James became the world’s first male face of Covergirl and his global recognition skyrocketed. Following his deal with Covergirl, James partnered with mega beauty brand, Morphe to create two eye shadow palettes and custom brush sets. The James Charles X Morphe palette was released in November of 2018 and sold out worldwide several times over, becoming the hottest makeup product of the year. He followed with a mini-version and travel brush set released the following year in October of 2019. James furthered his success with the introduction of Sisters Apparel in 2017. The clothing and accessories brand is sold worldwide and has successfully launched hundreds of new clothing lines and products. James one again shook the internet in 2019 when he announced a four-part beauty competition series-- a first on the YouTube platform. In partnership with YouTube Originals, James will produce and host his own show giving six hopeful influencers the opportunity to become the world’s next beauty sensation. James topped off the year by coming in third on the Most Searched People of 2019 list published by Google and additionally, garnered $2.4 million in Media Impact Value from attending one show at New York Fashion Week according to Launchmetrics, which landed him the title of top influencer of NYFW.