Founder & CEO of WatchMojo, Ash bootstrapped the popular producer of top 10 lists into one of the 25 largest YouTube channels of all-time. Today the company's 30 international and vertically-focused channels reach 150 million unique viewers per month, with 115 million on YouTube alone. WatchMojo is one of the truly multi-platform, global brands of the 21st century, with large audiences across multiple platforms & countries. Ash is author of 3 books, a prolific columnist, interviewer of over 500 newsmakers & celebrities, producer of multiple shows & host of Context, the company's new channel focused on entrepreneurship and sitting at the intersection of Work/Life/Play.
Here's where you'll find Ash Karbasfrooshan (Founder & CEO - WatchMojo)
July 11, 2019
The Evolution of YouTube: An Insider's Guide Down Memory Lane
By the mid-2000s, web video had shown promise but remained fairly underwhelming: the market's pace to develop into an ecosystem befitting its promise matched that of a video buffering. Slow, frustrating, painful. YouTube burst onto the scene in 2005 and took the ecosystem by storm, first derailing some of the challengers that shared its ambition, then by disrupting the incumbents who didn't even know how to react, let alone counter its velocity. Before long, Google acquired the then-absurd sum of $1.65 billion to acquire the fledgling video platform. Like the "perfect storm" that led to its parent Google's meteoric rise, YouTube never looked back, accelerating on its warpath against competitors, assaulting the establishment & unseating iconic and venerable brands that once held the mantle capturing the hearts of minds of audiences and marketers alike. A decade after its birth, YouTube's grip on the marketplace remains stronger than ever. Do the risks and challenges it faces pose an existential threat to its future, or will it be able to leverage its market dominance to steamroll ahead?
In this session, WatchMojo founder & CEO Ashkan Karbasfrooshan takes us through a journey throughout web history with a front row seat building one of the most successful brands ever built on YouTube.
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