John is the Founder and CEO of content consultancy - Content Ink. The firm is dedicated to helping brands and media companies advance their commitment to original digital content as a core component of the modern marketing mix. The firm also serves as a connector and promoter of key players, projects and events that advance the digital content marketplace. Through its executive search practice, Content Ink works with clients seeking leaders with digital content experience. The firm specializes in finding and developing the new breed of content creation, marketing, strategy and sales leadership that is mission critical to the digital marketing ecosystem. Prior to founding Content Ink, John built and ran the social content practice @ Digitas. He is also a co-founder of the Digital Content Newfronts.
Here's where you'll find John McCarus (Founder & CEO - Content Ink)
July 11, 2019
Video Influencer Marketing OGs: 10 Years of Lessons Learned
On the tenth anniversary of Vidcon, we take a step back to celebrate one of the brands that blazed a trail with influencers and social platforms. Taco Bell was an early mover in the online video space, a move which paid off significantly for their business over the last ten years. The brand is still a recognized innovator in the on line video space. In this panel we turn back the clock with key players from the OG Taco Bell marketing team - all of whom have now assumed highly successful roles in other companies. We'll discuss their original strategies, what worked then and who they originally partnered with as well as what's changed in the ten years since.| Strategy Stage | false MM/DD/YYYY