Gwen Miller is the VP of Content Strategy for Kin. She leads a team that uses data-driven insights to create high-quality women’s lifestyle programming that is crafted to super-serve each show’s unique, one-of-a-kind audience. Previously, Gwen was Director of Audience Development for ICON, a lifestyle digital joint venture between production company Endemol Shine and digital video entrepreneur Michelle Phan. At ICON, Gwen was responsible for developing content strategies that created the most satisfying experiences for existing audiences, while also increasing reach with new audiences. Other past roles include Discovery Networks, Cesar Millan, Inc., and a variety of other entertainment companies in the Los Angeles area. In her free time, Gwen attempts to find out how many books it's feasible to read in one year (at last count: 240).
Here's where you'll find Gwen Miller (VP, Content Strategy - Kin)
July 12, 2019
How to Balance Your Upload Schedule for Growth AND Audience Satisfaction
Picture this: you're running a fairly successful content business on YouTube and other social platforms. You've got an amazing channel concept and a really engaged, passionate core audience, but you've stopped growing... Why?? And what can you do about it?! In reality, there are only a few levers you can pull to influence audience growth on these platforms. If you're not pulling any of them, you will simply NOT GROW, no matter how much your subscribers love your content… While this sounds a little gloom and doom, don't panic! The last thing you want to do is end up frantically pulling levers and accidentally alienating your current audience, resulting in net loss, instead of net gain. But never fear!
This presentation will walk you through what levers to pull, what levers to definitely NOT pull, and how you can create that perfectly balanced upload schedule which will accomplish all your growth, engagement, and audience satisfaction objectives!| Insights Stage | false MM/DD/YYYY