Cassie is a California native and after 15 years in New Zealand, a proud YanKiwi. Cassie is a one of a kind as a woman in tech and leadership, working to drive creativity in content, deliver long-term views of deeply-embedded brand strategy, increase the positive impact of social media across channels, dial-up value through the influencer partnerships, as well as teaching brands how to scale their messages contextually. Cassie has been awarded and recognised globally as a thought leader in the field of storytelling for brands, women in tech, digital marketing, and the economy of influence. A self-styled Kindness Warrior, Cassie is also a published writer and keynote speaker.
Here's where you'll find Cassie Roma (Head of Content - The Warehouse Group)
July 11, 2019
Let’s face it, one person’s influencer is another person’s ‘unfollow.’ So in today’s social media-laden society, how do we as marketers define influence when looking through the eyes of our customers? Is the term ‘influencer’ a smug smokescreen or a powerful tool in our branded-content & online social media arsenal? Cassie Roma, Head of Content for The Warewhouse Group & Member of Vidcon’s Advisory Panel, breaks all of the rules to help you build your most impactful strategies yet when it comes to experts, gurus, ambassadors, & (yep, you guessed it) influencers.| Insights Stage | false MM/DD/YYYY