As Global Head of Business Operations, Beau manages all aspects of FameBit By YouTube’s revenue generation and business operations, from direct sales to the self-service marketplace. In addition to sales and revenue oversight, Beau manages FameBit’s end to end go-to-market strategy and core offering. This includes integration with Google and YouTube ads products, measurement tools, pricing, and packaging as well as partnerships with talent agencies, talent managers, and creators. FameBit was acquired by Google in October 2016 and is now YouTube’s in-house branded content arm, offering 100% creator driven branded content at scale and leveraging the best of Google data, measurement, and analytics to drive results for brands. Prior to his role leading FameBit By YouTube, Beau was the Global Head of Product Commercialization for Google Preferred where he was responsible for bringing Google’s premium video solutions to global markets. This includes partner inventory and O&O (YouTube) as well as oversight of YouTube’s “Partner Sales Program” which enables shared inventory sales between Google, traditional media companies, and YouTube’s multi-channel networks. Previously at Google, Beau led YouTube sales development for priority accounts in the Finance, Auto, Entertainment, and Travel industries. Before joining Google, Beau worked in programming distribution for CBS Television Distribution Group. Beau attended Cornell University and lives in Los Angeles.
Here's where you'll find Beau Avril (Global Head of Business Operations - FameBit By YouTube)
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July 11, 2019
11:30 AM - 12:15 PM 45 minutes
Creator Star Power: How to Break Through to a New Audience
Add to Calendar 07/11/2019 11:30 07/11/2019 12:15 America/Los_Angeles Creator Star Power: How to Break Through to a New Audience Brands can work with creators to leverage their star power and activate content beyond just a sponsored video. Many YouTube creators have a genuine fan base that has taken years to build and cultivate, which provides a unique opportunity for brands to reach a new audience. How can brands leverage trends from YouTube and creator insights to drive their campaigns? In this panel, brands will talk about their experience leaning into trends on YouTube and creating genuine partnerships with creators to produce successful sponsored videos and YouTube ads. | Strategy Stage | false MM/DD/YYYY