A digital industry veteran who has worked along side many of the largest scale content creators in both the digital native and traditional entertainment spaces. He has helped helped guide top digital stars to improve their performance and audience growth, strategized digital campaigns and platform presences for TV shows like The Tonight Show Starring Jimmy Fallon and Lip Sync Battle, and currently is the VP of Audience Development, West Coast for Group Nine Media. At G9 he is working with brands like Now This, The Dodo, Thrillist and Seeker to diversify their audience and maximize performance across multiple platforms.
Here's where you'll find Jonathan 'Wally' Weilbaecher (VP, Audience Development, West Coast - Group Nine Media)
July 12, 2019
New Tools, Older Tactics: How Community Management Is Key To Your Success In Today’s Mobile Content Ecosystem
Mobile content creation and distribution have drastically evolved over the last decade with new formats like Stories and platforms like TikTok and Snapchat emerging. The pendulum swung from prioritizing engaged, organic communication in favor of tactics that utilized social platforms as content distribution hubs. With that swing, content creators have collectively lost their perspective on what it actually means to command an audience. In this panel, we will discuss what it takes to engage with an audience to foster recurring viewership, better algorithmic performance, and audience mobility to allow you to be a highly-engaged, platform-appropriate content creator. So don’t smash that notification icon, instead, use the new and old tools that these platforms offer to better engage with your audience.
- How YouTube’s Community Tab is a huge white space for content creators in 2019.
- Why community management tactics are as instrumental as algorithms to cultivate new viewers.
- How engaging your community leads to audience mobility across platforms.
- Which tactics industry professionals use in their day-to-day to create a thriving community.