Rod Velloso (Global Director of Influencer Marketing - Roblox)
Global Director of Influencer Marketing
Rod has been dedicated to gaming video creator monetization and audience growth for over five years. He joined Roblox last year to develop the gaming platform's already large and growing video creator ecosystem. Before that, he was the first Director of Gaming at both YouTube and Twitter and also spent time at Teespring and Redbubble. Rod is a a graduate of the Wharton School of Business and of the Annenberg School of Communications, both at the University of Pennsylvania.
The KREW Goof Around Hour
Location: Room 207
Friday, July 12
10:00 am - 11:00 am
Featuring: KREW, Rod Velloso (Global Director of Influencer Marketing - Roblox)
Tweet your questions with the #KREWVidCon19 hashtag!
Participants
How YouTube Creators Build Unique Business Opportunities in the Virtual World
Location: Anaheim Ballroom B
Friday, July 12
2:30 pm - 3:30 pm
Featuring: Rod Velloso (Global Director of Influencer Marketing - Roblox), KREW, InquisitorMaster and more
This digitally-native generation has found an entirely new way to build a business as online influencers. Top creators on YouTube and Instagram are constantly needing to create original content to keep their fans engaged, stay relevant, and generate revenue. Roblox YouTubers, who generated more than 40B views on YouTube in 2018, are increasingly expanding their business on Roblox itself. Hear from top creators on both platforms about business opportunities for video creators and the key to success in a crowded space.
Participants
